Near Mint!
Redlicious is a place to find rarities and madness. Its founder, this big red pummarola man aka RED asked us to design their visual identity. 
Just as objects becomes vivid or desaturate over time, so does it the red, going pink or burgundy, lighter or darker. The magpie and the diamond translate the activity of digging and find treasures , while – finally we used it – Motter Ombra, designed by Othmar Motter in 1973, give the needed fine touch.