Ala for Art
Ala for Art is a CSR program by ALA Spa.
Born this year, the project aims to be a container of ideas and initiatives dedicated to art. Their first initiative is ALA Art Prize 2021, a free themed Open Call for young artists with a link to Campania Region. The selected work will become part of the nascent Corporate Art Collection housed in the beautiful Naples Headquarters of Mostra d’Oltremare.
We have created that new identity leading some elements of the old company logo into the creative dimension. ALA – the wing – evolves into a brushstroke, the colors of the sky become flexible elements to be adapted from time to time to the initiatives. Those main elements, together with a modular logo composition, generate a flexible but strongly recognizable branding system.
Far, but not that far, from the premise.