Dopolavoro Studio

Auditorium Novecento Napoli

Mar 2018

In the late 2017 some friends of us discovered that the place where was born, in 1901, the first Italian music label and vinyl factory was closing. They decided to recover it in a new project, and handed to us the comunication project.

Enrico Caruso, Sergio Bruni, Renato Carosone and Fernando De Lucia, Giulietta Sacco, Raffaele Viviani. And also Ersilia Sampieri, Gennaro Pasquariello, Mario Abbate, Ria Rosa, Roberto Murolo, Aldo Ciccolini, Claudio Villa, Fred Buscaglione, Nicola Arigliano, Giacomo Rondinella, Angela Luce, Mario Merola, Pino Mauro, Domenico Modugno, Eugenio Bennato, Claudio Baglioni, Carlo d’Angiò, Bollani, Consiglia Licciardi, Enzo Gragnaniello, Valentina Stella, Nino D’Angelo, Carlo D’Angiò, Peppino di Capri.

The history of Neapolitan song (that is the history of the song) was made in that place. Floors, walls, ceilings and even microphones, pressing and recording tools. The source of every note was immaculate, alive, active. And that still wanted to create song: popular, Mediterranean, funk, rock, soul, electro.

Protecting. Telling. Relaunching.
These are the three keywords that have guided us in that project.

Together with UncoSo Factory we named, branded, organized the foundraising and the whole communication for the new course of that magical place.