Manifesto alla Carriera – ADI – Dieter Rams

May 2021

One of the most important responsibilities of design – perhaps the most important, in respect of society – is to help lighten the chaos. Like connecting the dots to reveal an image, like delivering to the public a geometric and linguistic game to think about the thought of Rams. Less, but better. And it can be much more. Because the whole is literally more than the sum of its parts.

Thanks to Luca Molinari and Maria Santangelo that invited us to design this poster, celebrating the “Compasso d’Oro alla Carriera 2014” – Dieter Rams for the exhibition – “Omaggio della Grafica Italiana ai Maestri del Compasso d’Oro”, on the occasion of ADI Design Museum Opening.

When you come back home, give this poster to your children and say them: this post is sent to you by Dopolavoro.

Download it here.